5 DENTAL DIGITAL MARKETING STRATEGIES YOU CAN IMPLEMENT RIGHT NOW.
Are you a dentist with a new dental clinic in town looking for quality leads?
Having consistent new patient acquisitions is essential for dental practices. But, the question is where are we supposed to find these leads?
Besides having knowledge, experience, and skills you’d still need the internet to make your dental business known to its target customers. Maybe you already have a digital presence across a smattering of digital channels or you’re starting from scratch. Either way, here are 5 dental digital marketing strategies that you can simply implement right now!
- Having a High Quality & Optimized Website
You might have the most beautiful dental practice around the town, but it won’t count for much without an A+ website. Your website is usually your practice’s first point of interaction with patients and they will judge your practice based on how your website looks and performs.
Your website works as a virtual clinic where your patients can find you, 24/7. So, having an attractive and well-performing website is as necessary as having great expertise in the field.
Having a website that checks the following points can be called an effective website.
- Allows patients to book appointments.
- Allows patients to check services offered at the clinic.
- Showcases reviews & testimonials from previous customers.
- Provides online paying facilities.
- Provides online 24/7 chat assistance for smooth communication.
- Provides maximum information about the clinic, dentist, and services.
2. Target the Exact Audience.
Connecting with the best targeted audience is necessary when building your online presence. If done right, digital marketing can ensure the message is delivered to the right person. Connecting with the right person can help you get the best response.
3. Optimizing your GMB.
Having a Google My Business (GMB) page is one of the top points in our digital marketing strategies. Your GMB listing is a verified source of information about your dental practice, Your location, hours, photos, and so on that Google brings up according to various researches. It works as a digital business card for your business. By optimizing your GMB your can:
- Add appointments links
- Provide instant contact details.
- Provide photos of your clinic.
- Provide location and hours
- Provide ratings and reviews from consumers
- Provide photos of your happy customers.
4. Using PPC Ads to Capture High-Intent Searches
Another great way to make sure that your dental clinic shows up at the top of Google searches is to use PPC ads right. If done correctly, PPC ads can help you capture the right audience at the right time and get successful results alot faster than a long-term SEO plan. With the help of expert placement and competitive keywords, you can easily generate leads and connect with your target audience.
5. Social Media Marketing
With almost 3.5 Billion active users on social media, you can easily target a wide range of customers and direct them to your business.
Here are a few suggestions on how to get more out of your social media channels.
- Create Social media Ads
- Create before and after photos and videos
- Create Video content
- Showcase customer reviews through photos and videos.
- Post tutorials, dental tips, and testimonials.
